This article originally appeared at the Progressive.
It’s absolutely horrific. Although the single, “I wanna bang you,” is debatably the most convincing argument for nuclear holocaust to date, I’m not referring to the release of Paris Hilton’s second album. Vastly more terrifying than the Auto-tuned caterwauling of a vapid hotel heiress is the degree to which political affiliation and base tribalism warps our very perception of reality.
For instance, a recent study published by the Proceedings of the National Academy of Sciences demonstrated that self-identified conservatives were far less likely to purchase energy-efficient compact fluorescent lightbulbs if a sticker on the package read: “Protect the environment.” And, in the real world, Obama-era liberals have repeatedly supported policies they once reviled only because the sticker on the box read: “Hope and Change.”